SX-70

I am an SX-70 fanatic. They've always been dead cool as both an engineering marvel for their time and a snapshot (sorry) of quintessentially early-70s design aesthetics. Oh, and they take cool-looking photos that one could manipulate by hand during that brief period between taking the photo and before the emulsions fixed by exposure to the air. The thing that rekindled my interest, though, was their "SX-70" promotional film, which can be seen as part of this collection. Made by the legendary design couple Charles and Ray Eames (check the 'leet MySpace friends!) in 1972 to coincide with Polaroid's release of the SX-70, it is itself a work of considerable artistry. The good news is that SX-70s aren't hard to find in good shape these days, and that Polaroid has started making viable SX-70 film again after a disappointing lapse for awhile.